Social Media is an extremely useful tool using which companies can get their information, product descriptions, promotions all ingrained in the chain of the networking world. Facebook has over 500million active users .There were approximately 25 billion tweets last year. With both Facebook and Twitter adding on to its user base, Social Media is a platform which no marketer can choose to ignore. And these are only two of the most known and used sites. In addition to this, there are other sites like LinkedIn, MySpace, Quora, which are adding on to its user base daily. So Social Media or Social Networking is rapidly becoming a chief form of communication with your customers. Although these sites have a common reason of existence-social networking, there are slight differences between them:

 

Facebook:

• Used primarily for keeping in touch with friends
• Finding new friends
• Sharing posts, photo, updates, etc.
• Businesses like yours can create a Fan Page and use it effectively to stay in touch with your customers
• "Likes" or positive comments from fans go a long way in promoting your brand

Twitter:

• A micro blogging site where you can "tweet" updates, news, etc. related to your industry
• Used to communicate/interact with your "followers"
• Businesses like yours can use it to create Brand Awareness and get valuable feedback from your customers.
• More the number of "followers", more would be the popularity of your brand

LinkedIn

• A professional networking site used for career-related networking
• Company page helps your business get the right talent
• Interaction via Groups on LinkedIn helps in further establishing your Brand.