How to Increase Google Adsense Earnings Per Click (CPC)

Google Adsense CPC

What is Adsense Click Per Cost (CPC)?

CPC is ‘Cost Per Click’ in average earning per advertisement click. Suppose, you get 0.06$ for first click and 2$ for another click, so your average Adsense CPC is (0.06$ + 2$ )/2 = 1.03$. CPC is another factor in Adsense to decide the performance along with eCPM (Effective Cost Per Mile) and CTR (Click Through Rate).

If you are getting low Adsense CPC like 0.10$ or 0.15$ then it’s not easy to increase Adsense CPC from the second day. You need to optimize website for better revenue. in this post we have listed some tricks which will increase Adsense CPC.

Step by Step Increase Google Adsense CPC

As an SEO expert from India, Follow below step by step point from scratching content production to marketing. Once you follow these tips in one blog post. Apply to one and new blog posts.

1. Use High CPC & Low Competition Keywords

High CPC keywords are the bread & butter of Google Adsense earnings. Find out high CPC keywords from the keywords research tools. I always use Google Keywords planner and Semrush. You just need to find out high bidding keywords which have low competitions. Targeting low competition keywords your post can rank #1 page of the search engine and because of high bidding, Google Adsense show related advertisement in webpage which maximize click on the advertisement with high CPC.

2. Check Keyword Density in Content

Keyword density is the percentage of the number of times a keyword appears on a page divided by the total number of words in that page.

Check your keyword density before you post an article on your website or blog. Your keyword density is going to determine the relevance to your niche and will improve your traffic in the search engines. It’s pretty much a given that when you have more traffic you’re going to get more clicks.

However, your keyword density is also going to determine the kinds of advertising is posted on your site. There is nothing worse than having a niche site for toddles and having an Adsense ad that has to do with body cream.

Use a keyword density tool so your post isn’t marked as spam. This will also help you in the even that you need to boost the density.

So if a post has 100 words and it has 6 times keywords then your keywords density will be 6%. As per my experience, your targeted keyword density must be between 1.5% to 2%. Also consider keyword prominence and proximity in content.

3. Publish Unique content on a regular basis

This is really important, the other points are all just tweaks in one way or another—but when it comes to AdSense earnings, content really is the king.

Keep in Mind – Low Content, Low Revenue; More Content More Revenue

But this is always easier said than done. It helps to publish content about a topic that you’re both interested in and have some level of expertise in, as people will then be more likely to view you as an influencer on your topic.

Google’s algorithm rewards websites that publish content on a regular basis with a higher ranking, and consequently, higher traffic—so make sure your publishing is more predictable than erratic.

Finally, going the extra mile to optimize your content for search engines can yield great results in terms of organic traffic, especially, in the long run.

4. Make Your Website Super Fast

Engineers at Google have discovered that the barely perceptible page load time 0.4 seconds is long enough to cause users to search less. It is proven that faster web pages lead to more advertisement clicks so if you optimize your website’s speed this will eventually increase your earnings too.

Avoid using too many graphics, flash players, inline CSS and remove any images that don’t add value to the user experience but slow down the site.

5. Use Multiple Ad Size Units to Maximize Earning

The easiest way to bump up your AdSense click per cost rate and revenue is to place ad units of more than one type (AdSense for content, link, and search) and in different sizes on your pages. This way, your users are served more ads from Google’s large ad inventory, increasing the probability that they will end up clicking on one of them.

And remember to adhere to the AdSense maximum ad policy, which is up to three AdSense for content units, up to three link units, and up to two search units on each page, to avoid having your account banned.

6. Limit the number of ads above the fold

In web design terminology, “above the fold” refers to the portions of a web page that are visible without scrolling. When too many ad units are placed above the fold, users get turned off because finding the content that they came in for, gets difficult, and the tendency to exit the page increases. As a result of this, Google now penalizes such pages.

7. Link AdSense and Google Analytics

Linking your AdSense and Google Analytics accounts gives you access to AdSense metrics such as revenue, clicks, and impressions which you can add to your favourite analytics reports to get a better understanding of how well your pages or content is monetizing.

How to Link Analytics and AdSense
This data can assist in optimizing your site such as the optimal ad load or what type of content to focus on.

Once you’ve linked your properties, you can use insights from Analytics to refine and optimize your AdSense ad units, improving the overall performance of your website.

8. Colorful Ad Themes

When you’re using Google AdSense with your website, you want to make sure that the ads look like they are part of the site. People are more likely to click on something that doesn’t look like an ad. You want to make it look like they are clicking on a link that will take them to a different page on your site.

Make sure that the border colors, the background colors, link colors and the text colors all match your site. You can do this through the control panel. You can even rotate the color palettes to make create a variety of colors when somebody visits your site.

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